5 Reasons Your Business Needs a Twitter Account
It works for viral promotions and special offers
Spice up your Tweets with full-featured images (440 x 220 px).
It’s great for customer support
• Timing is crucial for modern users. They want to get help here and now. That’s where Twitter becomes essential, as your customer reps don’t need to dig through contact information data and can shoot immediate replies with links to FAQs or a respective help information section.
• You can increase your brand visibility with the use of special hashtags, re-tweets and mentions by your customers. Your brand will get organic promotion and also appear more approachable and human.
• Building new leads. Here’s the trick. If you start offering customer support to those users who are not your clients yet, they are likely to become them. Set up alerts for search terms with the most relevant words to your industry. Answer the questions that pop up on Twitter now and then. When you just help people out, a lot of them naturally check out what you are doing and become potential prospects.
It helps build relationships with influencers
It can expand your customer base (with Twitter chats)
It enables you to curate user-generated content
So, how can you interact with your audience on Twitter?
a. Create a custom business hashtag (or a few).
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